Nailya Ordabayeva

Prof. Ordabayeva studies how social and sensory perceptions influence consumers' purchase decisions.

Social hierarchy and status

Social hierarchy and status

Political ideology influences how consumers differentiate in the hierarchy

Sensory perception

Sensory perception

Portion size perceptions of chefs at Paul Bocuse culinary institute

Boston College

Boston College

Consumer Insights Panel Lab

Sensory perception

Sensory perception

Package size perceptions influence how much we buy and consume

Social perception

Social perception

Inequality shapes status competition at the bottom of the pyramid

Area of Expertise #1

Social Perception

Area of Expertise #2

Sensory Perception

Google Scholar


Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, "Status Pivoting." In press, Journal of Consumer Research.


Dubois, David, SungJin Jung, and Nailya Ordabayeva, "The Psychology of Luxury Consumption." In press, Current Opinion in Psychology.

Desmichel, Perrine, Nailya Ordabayeva, and Bruno Kocher (2020), “What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods.” Organizational Behavior and Human Decision Processes, 158 (May), 49-65. 


Goor, Dafna, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener (2020), “The Impostor Syndrome from Luxury Consumption,” Journal of Consumer Research, 46 (6), 1031-51. 

  • Winner of the Journal of Consumer Research Ferber Award Honorable Mention.

  • Winner of the Nicosia Best Competitive Paper Award Honorable Mention at the Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the European Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the Monaco Symposium on Luxury.

  • Winner of the Best Paper 3rd Place Award at the LVHM-SMU Luxury Research Conference.


Ordabayeva, Nailya (2019), "Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution," Journal of Experimental Social Psychology, 84 (September), 103811.

Ordabayeva, Nailya and Raji Srinivasan (2019), "The Effect of Salience of the Sound of Food on Consumption," Appetite, 138 (July), 260-268.

Ordabayeva, Nailya and Daniel Fernandes (2018), “Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy,” Journal of Consumer Research, 45 (August), 227-250.

  • Lead article.


Ordabayeva, Nailya and Daniel Fernandes (2017), “Similarity Focus and Support for Redistribution,” Journal of Experimental Social Psychology, 72 (September), 67-74. 

Chandon, Pierre and Nailya Ordabayeva (2017), “The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases are Estimated More Accurately than Quantity Increases,” Journal of Experimental Psychology: General, 146 (2), 250-268. 

Ordabayeva, Nailya and Pierre Chandon (2016), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.


Cornil, Yann, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber and Pierre Chandon (2014),“The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes,” Journal of Consumer Psychology, 24 (2), 177-187. 

Askegaard, Soren, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Daniele Mathras, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (2014), “Moralities in Food and Health Research,” Journal of Marketing Management, 30 (17-18), 1800-1832. 

Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.


Burroughs, James E., Lan Nguyen Chaplin, Mario Pandelaere, Michael Norton, Nailya Ordabayeva, Alex Gunz and Leslie Dinauer (2013), “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,” Journal of Public Policy and Marketing, 32 (1), 18-31. 

Ordabayeva, Nailya and Pierre Chandon (2011), “Getting ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” Journal of Consumer Research, 38 (June), 27-41.

  • Winner of the 2014 Journal of Consumer Research Best Article Award. 

  • Featured in the Journal of Consumer Research Curation on Social Influence.

Chandon, Pierre and Nailya Ordabayeva (2009) “Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences,” Journal of Marketing Research, 46 (6), 739-53.

  • Finalist for the Best Paper Award at the London Business School Transatlantic Doctoral Conference.

  • Finalist for the Syntec Management Consulting Best Paper Award in marketing and decision science.  

Lisjak, Monika and Nailya Ordabayeva "Consumers' Preferences for Inferior Products.” Working paper. 

Ordabayeva, Nailya, Lisa A. Cavanaugh, and Darren W. Dahl, “Social Distance in Online Reviews.” Working paper. 


Fernandes, Daniel, Nailya Ordabayeva, Jihye Jung, Kyuhong Han, and Vikas Mittal, "Free Will Beliefs." Working paper.

Book chapters