Nailya Ordabayeva
Prof. Ordabayeva studies how social and sensory perceptions influence consumers' purchase decisions.
 Social hierarchy and statusPolitical ideology influences how consumers differentiate in the hierarchy |  Sensory perceptionPortion size perceptions of chefs at Paul Bocuse culinary institute |  Boston CollegeConsumer Insights Panel Lab |
|---|---|---|
 Sensory perceptionPackage size perceptions influence how much we buy and consume |  Social perceptionInequality shapes status competition at the bottom of the pyramid |
Area of Expertise #1
Social Perception
Area of Expertise #2
Sensory Perception
Google Scholar
Papers
Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, “Historizing the Present.” Conditionally accepted at the Journal of Consumer Psychology.
Kopalle, Praveen, Jesse Burkhardt, Kenneth Gillingham, Lauren Grewal, and Nailya Ordabayeva (2023), “Delivering Affordable Clean Energy to Consumers.” Accepted at the Journal of the Academy of Marketing Science (Special Issue on Addressing the Greatest Global Challenges with a Marketing Lens).
Cakanlar, Aylin and Nailya Ordabayeva, "How Economic System Justification Shapes Demand for Peer-to-Peer Providers." Journal of Consumer Psychology, 33 (3), 602-12.
Lisjak, Monika* and Nailya Ordabayeva*, "How Political Ideology Shapes Preferences for Observably Inferior Products" (*equal authorship). Journal of Consumer Research. 49 (6), 1014-31.
Chen, Qihui, Yajin Wang, and Nailya Ordabayeva, "The Mate Screening Motive: How Women Use Luxury Consumption To Signal to Men." Journal of Consumer Research, 50 (2), 303-21.
Ordabayeva, Nailya, Lisa A. Cavanaugh, and Darren W. Dahl (2022), “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.” Journal of Marketing, 86 (November), 70-92.
Fernandes, Daniel*, Nailya Ordabayeva*, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), "How Political Identity Shapes Customer Satisfaction" (*equal authorship). Journal of Marketing, 86 (November), 116-134.
Ordabayeva, Nailya and Monika Lisjak (2022), "Perceiving, Coping with, and Changing Economic Inequality in the Marketplace."Journal of Consumer Psychology, 32 (January), 165-174.
Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2022), "How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System." Current Opinion in Psychology, 43 (February), 30-35.
Dubois, David, SungJin Jung, and Nailya Ordabayeva (2021), "The Psychology of Luxury Consumption," Current Opinion in Psychology, 39 (June), 82-87.
Desmichel, Perrine, Nailya Ordabayeva, and Bruno Kocher (2020), “What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods.” Organizational Behavior and Human Decision Processes, 158 (May), 49-65.
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Finalist for the 2023 Journal of Consumer Research Best Article Award.
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Winner of the Journal of Consumer Research Ferber Award Honorable Mention.
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Winner of the Nicosia Best Competitive Paper Award Honorable Mention at the Association for Consumer Research Conference.
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Winner of the Best Paper Award at the European Association for Consumer Research Conference.
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Winner of the Best Paper Award at the Monaco Symposium on Luxury.
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Winner of the Best Paper 3rd Place Award at the LVHM-SMU Luxury Research Conference.
Ordabayeva, Nailya (2019), "Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution," Journal of Experimental Social Psychology, 84 (September), 103811.
Ordabayeva, Nailya and Raji Srinivasan (2019), "The Effect of Salience of the Sound of Food on Consumption," Appetite, 138 (July), 260-268.
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Lead article.
Ordabayeva, Nailya and Pierre Chandon (2016), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.
Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.
-
Winner of the 2014 Journal of Consumer Research Best Article Award.
-
Featured in the Journal of Consumer Research Curation on Social Influence.
-
Finalist for the Best Paper Award at the London Business School Transatlantic Doctoral Conference.
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Finalist for the Syntec Management Consulting Best Paper Award in marketing and decision science.
Caprioli, Sara, Christoph Fuchs, and Nailya Ordabayeva, "Brand Prominence." Working paper.
Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, "Personal Documentation." Working paper.
Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, “Historizing the Present.” Conditionally accepted at the Journal of Consumer Psychology.
Kopalle, Praveen, Jesse Burkhardt, Kenneth Gillingham, Lauren Grewal, and Nailya Ordabayeva (2023), “Delivering Affordable Clean Energy to Consumers.” Accepted at the Journal of the Academy of Marketing Science (Special Issue on Addressing the Greatest Global Challenges with a Marketing Lens).
Cakanlar, Aylin and Nailya Ordabayeva, "How Economic System Justification Shapes Demand for Peer-to-Peer Providers." Journal of Consumer Psychology, 33 (3), 602-12.
Lisjak, Monika* and Nailya Ordabayeva*, "How Political Ideology Shapes Preferences for Observably Inferior Products" (*equal authorship). Journal of Consumer Research. 49 (6), 1014-31.
Chen, Qihui, Yajin Wang, and Nailya Ordabayeva, "The Mate Screening Motive: How Women Use Luxury Consumption To Signal to Men." Journal of Consumer Research, 50 (2), 303-21.
Ordabayeva, Nailya, Lisa A. Cavanaugh, and Darren W. Dahl (2022), “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.” Journal of Marketing, 86 (November), 70-92.
Fernandes, Daniel*, Nailya Ordabayeva*, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), "Political Identity and Customer Satisfaction" (*equal authorship). Journal of Marketing, 86 (November), 116-134.
Ordabayeva, Nailya and Monika Lisjak (2022), "Perceiving, Coping with, and Changing Economic Inequality in the Marketplace." ournal of Consumer Psychology, 32 (January), 165-174.
Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2022), "How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System." Current Opinion in Psychology, 43 (February), 30-35.
Dubois, David, SungJin Jung, and Nailya Ordabayeva (2021), "The Psychology of Luxury Consumption," Current Opinion in Psychology, 39 (June), 82-87.
Desmichel, Perrine, Nailya Ordabayeva, and Bruno Kocher (2020), “What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods.” Organizational Behavior and Human Decision Processes, 158 (May), 49-65.
-
Finalist for the 2023 Journal of Consumer Research Best Article Award.
-
Winner of the Journal of Consumer Research Ferber Award Honorable Mention.
-
Winner of the Nicosia Best Competitive Paper Award Honorable Mention at the Association for Consumer Research Conference.
-
Winner of the Best Paper Award at the European Association for Consumer Research Conference.
-
Winner of the Best Paper Award at the Monaco Symposium on Luxury.
-
Winner of the Best Paper 3rd Place Award at the LVHM-SMU Luxury Research Conference.
Ordabayeva, Nailya (2019), "Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution," Journal of Experimental Social Psychology, 84 (September), 103811.
-
Lead article.
-
Winner of the 2014 Journal of Consumer Research Best Article Award.
-
Featured in the Journal of Consumer Research Curation on Social Influence.
Ordabayeva, Nailya and Raji Srinivasan (2019), "The Effect of Salience of the Sound of Food on Consumption," Appetite, 138 (July), 260-268.
Ordabayeva, Nailya and Pierre Chandon (2016), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.
Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.
-
Finalist for the Best Paper Award at the London Business School Transatlantic Doctoral Conference.
-
Finalist for the Syntec Management Consulting Best Paper Award in marketing and decision science.
Caprioli, Sara, Christoph Fuchs, and Nailya Ordabayeva, "Brand Prominence." Working paper.
Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, "Personal Documentation." Working paper.
Ordabayeva, Nailya, Aylin Çakanlar, and Daniel Fernandes (2023), “How Political Ideology Shapes Consumption Decisions,” in Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller (Eds.), Cambridge Handbook of Consumer Psychology, in press.
Papers
Research area #1: Social perception
Research area #2: Sensory perception
Book Chapters
Book Chapters
Book chapters
Ordabayeva, Nailya, Aylin Çakanlar, and Daniel Fernandes (2023), “How Political Ideology Shapes Consumption Decisions,” in Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller (Eds.), Cambridge Handbook of Consumer Psychology, in press.
Ordabayeva, Nailya and Pierre Chandon (2017), “Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing” in Michael R. Solomon and Tina Lowrey (Eds.), Routledge Companion to Consumer Behavior, pp. 65-81. London, UK: Routledge.