Nailya Ordabayeva is Associate Professor of Marketing at the Carroll School of Management, Boston College. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Prior to joining Boston College, Prof. Ordabayeva was a faculty member at Erasmus University.