Nailya Ordabayeva is Associate Professor of Business Administration at the Tuck School of Business, Dartmouth College. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Prior to joining Dartmouth College, Prof. Ordabayeva was a faculty member at Boston College and Erasmus University.