Nailya Ordabayeva

Nailya Ordabayeva is Associate Professor of Marketing at the Carroll School of Management, Boston College. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Prior to joining Boston College, Prof. Ordabayeva was a faculty member at Erasmus University.

Getting Ahead of the Joneses

Getting Ahead of the Joneses

Journal of Consumer Research Best Article Award

In the media

In the media

Biased package size perceptions influence how much we consume

Society for Consumer Psychology

Society for Consumer Psychology

Early Career Contribution Award

Boston College

Boston College

Boston Judgment and Decision Making Day

Wharton Baker Retailing Center

Wharton Baker Retailing Center

Online Luxury Retailing Conference

Select Media Mentions